Twitter’s New Abuse and Harassment Tools
A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they...
View ArticleTurning Browsing Into Shopping On Pinterest
Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 million registered users, rapid growth and the launch of new business features, it has become a...
View ArticlePut Up Or Shut Up. Are You Taking Advantage Of The Benefits Of Social Media?
Ask any brand marketer or social media manager about their top priority and they’ll likely say it is all about the dialog and relationships with their brand advocates and customers. But in reality, how...
View ArticleDriving Engagement With A Mix Of Topics On Social Media
While social media isn’t exactly new, many brands still struggle with finding the best way to engage with their customers and followers. How do you find the right subject matter and topics to use on...
View ArticleHow To Find ROI From Your Social Media Marketing
Social media is considered an emerging industry. Not every brand is using it as part of their marketing mix and as a result, there is still some skepticism to whether it can provide a return on...
View ArticleMake your Facebook marketing more effective by creating the right mix of...
Facebook is changing its algorithms again, altering what content users see from brands. Although the organic reach of Facebook posts has declined significantly from the peak levels back in 2013, this...
View ArticleGet Your Customer Service Team Ready: Business for Messenger is Coming to...
Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook...
View ArticleMeerkat and Periscope stream into view. Time to add live streaming to the...
And now it’s live streaming’s turn to shine bright in the social media universe. Meerkat, using SXSW as its launch pad, whipped up excitement and investment money for its personal, mobile live...
View ArticleAre you taking advantage of the right social channels?
Sure, you’re familiar with Facebook and Twitter. But what about Periscope? Or SlideShare? It can be hard to know if you’re using the right social media platforms for the right audiences. Plus, since...
View ArticleLook into the past to make social media work in the future for your brand
No one can exactly see into the future, but some people, like LiveWorld’s CEO & Founder Peter Friedman, comes pretty darn close. Check out the recent Triangulation netcast above where host and...
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